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Reports & guides

Practical, US-specific reports and guides from CM Beyer — read online, print, or download as a branded PDF. Free, and no email required.

CMB Insight · Marketing benchmarks

US Marketing Benchmarks 2026

Channel performance and spend benchmarks for US small and medium businesses, in US$. Drawn from CM Beyer client data and market research, Q4 2025 – Q1 2026.

CMB Amplify · Media planning

Channel Mix for US Campaigns 2026

How we plan and allocate media for US campaigns — search, social, CTV, podcast/audio, OOH and retail media — across a large, fragmented market.

CMB Core · Operations

Business Health Checklist (US)

The areas CMB Core examines in an operational review of a US business — people, process, finance, compliance and technology.

CMB Insight · Getting found

Getting Found: Search & AI Search 2026 (US)

How US businesses get found in 2026 — across Google, AI answer engines (ChatGPT, Gemini, Copilot) and AI Overviews. Practical SEO + GEO (generative engine optimization).

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